If what Pitchfork editor-in-chief Scott Plagenhoef wrote last week is true — that his site reaches “more people right now than Spin or Vibe ever did” — then all our high-fiving over NX35’s slim little debut mention at the outlet seems reasonable, yeah?

Recent days have yielded some strong press for bands on the NX35 bill, who continue to make us look hella good. Read: Midlake in a Fort Worth Star-Telegram spread and on the cover of both Quick and the Dallas Observer (whereinwhich the band was called the R.E.M-apparent of Denton if it’s to become a legitimate heir to Athens, Georgia.)

Fort Worth Weekly’s Anthony Mariani admitted he’d never been to Denton to hear music in the seven years he’s worked for the paper, a chunk of which he’s spent writing about the area’s music and arts. But, friends, he might just make his maiden voyage for NX because “the entire event sounds pretty neat.”

The Denton Record-Chronicle ran a story Saturday — “Prestige builds for NX35″ — and, somehow, this quote by HEALTH’s John Famiglietti re: playing in DFW made its way into print:

““Cool, alternative people, hip people — however you want to put it — in the South are the coolest people in the world,” he said. “They have to earn it. And they’re unpretentious; they’re kind and courteous. They don’t have that ego or that attitude you find all over L.A. You meet a hip person in the South, and you know they probably got beat up every day and had to deal with their conservative Christian parents lecturing them. They earned it.”

Like heck we did.

And if we got a little puffy-chested proud for our brood, we put that to good use. Literally. Our own Jaime-Paul Falcon trucked it down to Houston Friday and put one of the XXL-sized t-shirts pictured above on his own puffy chest, with a mission to go viral with NX35 at the Toyota Center for the Rockets vs Blazers game. It almost kind of worked. Well, no it didn’t. Read about his escapades here.

To close the week of golden promise, programmer extraordinaire Matthew Gray introduced locals from the DFW “triangle” on our lineup like Western Giants and RTB2 via Paul Slavens’ stellar Track by Track podcast, which should really be a separate radio show of its own on KXT 91.7. But, believe you me, we’re pretty happy these days for what we’ve got.

Especially when it comes to our attorney.

Tags: news